Q & Answer: How Do You Pick the Right Shoe Size Online?

Zack writes to us to ask: I’m interested in buying a pair of shoes online, but am having trouble figuring out if they’d fit. I emailed the manufacturer and they gave me the length and width measurements in millimeters. The problem is, I don’t know whether the longest part of my foot aligns with the longest part of the shoe. Do you have any suggestions for what measurements I should ask for, so I can make an educated guess?
I’m not a big fan of measurements for shoes. Like you, I never know what I’m supposed to do with them. 
The length of a shoe can vary depending on a few factors.
  • Size, most obviously. But you’d be surprised how little changes from size to size. The difference can be as small as an eighth of an inch. 
  • Welting technique. By welting technique, I mean how the sole was attached to the uppers. The length of your shoes — as measured from the bottom of your soles — can not only vary depending on the welting technique, but also within the same kind of construction. Check out the two shoes above. One is from Allen Edmonds, the other from Edward Green. Both are made with Goodyear welts, but the heel on the Allen Edmonds sticks out a bit more from the heel cup, while the heel of the Edward Greens hugs the shoe. 
  • Heel design. Although not as common, some shoes will have what’s known as a canted or Cuban heel, such as these from Saint Crispin’s. Again, compare them to the straight-down heel of the Allen Edmonds shoe above, and you can see how this would affect the measurement of the shoes at the bottom of the sole. 
  • Most importantly, the last. The last is the wooden form on which the leather is pulled over so that it can take a certain shape. You can have lasts in all sorts of shapes. Some shoes can be round and stubby (like Alden), some can be very long and pointy (like Gaziano & Girling). This will affect the length of a shoe more than anything else. You can have two perfectly fitting shoes, but one might be slightly longer simply because the toes were designed to look sleeker. 
In the end, it’s not even the length of your shoes that matter, but rather the heel-to-ball measurement. Critical to your fit is where the heel and ball of your feet sit in your shoes, not whether the ends of your shoe come within some distance to your toes. 
There’s really only one way to figure out your size online, assuming you can’t try stuff on first. 
  • Figure out your Brannock size. Go to a place like Nordstrom and ask someone to measure you. It’s sometimes good to get both feet measured, as few people have the same sized feet. 
  • Ask the store or manufacturer for advice. Not all salespeople will know what they’re talking about, so take their advice with a grain of salt. That said, there are few better places to get sizing advice than from the store or manufacturer you’re buying from. They’re the ones who are likely to be most knowledgeable. Tell them your Brannock size, and if you have other high-end shoes, your size in other brands and models. I don’t mean sneakers like Nike, but rather dress shoes from companies such as Allen Edmonds, Alden, Crockett & Jones, etc. 
  • Check this advice against the forum threads. Styleforum has the biggest archive of all clothing forums, but depending on what kind of shoes you’re buying, Superfuture and Ask Andy About Clothes can be useful as well. Iron Heart and Denimbro are also good for workwear type stuff. The key here is to search the archives before posting anything, as there’s usually a wealth of information you can mine. 
Finally, once you get your shoes, you can check to see if they fit according to this post.
Long story short: measurements are good for clothes, but bad for shoes. To find your size, you have to use other methods.

What I do is ask for the interior measurement of the shoe and rate that against my insoles. I’ve found this much more successful than measuring the outside, because as mentioned the welting technique and interior padding can misrepresent the actual length. I have standard width feet, so I generally need not worry about width, but you could ask for that as well.



Since 99.9% of webpages show the incorrect way to wear a 5 ring strap I’m posting this up for posterity. The functional way to wear a 5 ring strap is shown in the top picture. The bottom pic shows the incorrect method that nearly every web page describes.

This irritates me so much because if you loop it the incorrect way the bottom flap serves no purpose whatsoever. It ends up being a 3 ring strap made worse by an extra chunk of nylon and rings dangling off the bottom.

Looped the correct way, the bottom strap helps to take tension off the springbars if the strap gets yanked. That’s the advantage of a 5 ring over a 3 ring.

Full credit to user Uriel at tz-uk.com for the clear pics and explanation.

I was lucky enough to snag this Edwin dobby stripe shirt last week on sale for $65 from End Clothing. This is one of the best off the rack shirts I’ve ever bought in terms of fit. I usually have to shrink XS. This is a Small and needs no shrinking. It’s a slim straight down cut, which I always prefer and the fabric is nicely textured. I don’t usually go for horizontal stripes on button up shirts, but the mix of neppy and chambray-like cloth appealed to me and I work in casual environments anyway.A+